TL; DR – If you’re on my blog that means you want to make money online. Because that’s what I do and that’s what I build websites for. So if you’re not a boss, or a girl boss, and you don’t have the hustle dog in you then nothing I say here is for you. Close the window.
The easiest, fastest thing you can sell online is your own knowledge, expertise, and experience.
Whether you’re a freelance, a product retailer, a consultant, or a service provider THE EASIEST money you’ll ever make online is selling what you know.
Sure, people will pay you for your labor if you’re creative and skilled. Or they’ll purchase your print on demand notebooks, tee-shirts, or wholesale/resale accessories and cosmetics here and there.
But continuous, ongoing business growth and revenue demand continuous, ongoing improvement, hustle, marketing and promotion. Most people aren’t built for that kind of work. They people aren’t motivated or driven enough to always be improving, to delve deeper into their marketing. Most people want to make money fast with the smallest possible amount of investment.
Investment doesn’t always mean money. You have to invest time, and brain-power into your business. And the biggest investment you’ll ever make into it is your heart. That’s what keeps alot of people from ever really starting, let alone followin through.
For freelances, there’s a lot of work that goes into closing bigger contracts.
You’ve got to keep that portfolio tight. You’ve got to know how to speak to people, how to qualify good clients, and how to onboard them to a smooth payment process. Then, you’ve got to actually produce the work.
And for online retailers, you have to refresh your content marketing. You have to produce new content regularly and that keeps your buyers engaged and that introduces you to new buyers in a powerful way.
Knowledge Is the Best Selling Product
Knowledge – the original data, or information science – is the all time best-selling product the world over, in e-commerce or otherwise. When you strip away everything else people think that they want, knowledge is the most valuable thing any of us has or will ever have.
That’s where the saying “knowledge is power” originates. It’s why people guard their secrets, why blackmailers exist, and why PR firms make so much money controlling the narrative of information around their clients.
The power of knowledge is the reason libraries have been burned, books banned, and why higher education in America is gatekept and over-monetized.
Think about it: the very last thing the American government wants is a knowledgeable and powerful population that knows how to think and act intelligently.
Ultimately knowledge is only as powerful as its application.
Powerful and successful people know how to use their knowledge to achieve their goals. They turn information into action.
Knowledge and action are the only real differences between people. Who knows what, versus who doesn’t. And who knows how to use their knowledge versus who struggles to implement what they’ve “learned.”
If you don’t take steps to use your knowledge then what purpose is having it?
The Hack To Making Money Online: Selling Knowledge
Bottom line, jabroni: you want money.
Well, what do you know more about than anybody else? Or what do you know enough about that you can help somebody? In the e-commerce marketplace of ideas you don’t have to be an expert. You just have to know what you’re talking about, and have the experience to back it up.
I’d never tell anyone to sell an AI written book. And I’d never tell anyone to lie about what they can or can’t do.
Part of my core business mission is to help educate and empower people. I believe that if you’re asking people for money you have to give them something valuable.
So aside from websites, I give all of my clients the knowledge and information they need to manage their sites, promote themselves, and ultimately earn money doing something they feel good about.
Get REAL with Yourself
Everyone has their soap boxes, big and little political takes online about the state of things. This technology is bad, this standard is good. These people need to do that for those other people.
But at the end of the day you want money just the same as the billionaire who views employee labor as an overhead cost as opposed to moments of a human life given in exchange. Everybody wants the money to buy the things. Even your coolest parasocial bestie will tell you, there’s no ethical consumption under capitalism.
You might cry a good soliloquy about how everyone has a right to this or that, and about how inherently evil it is to be a billionaire, but until you personally become actively involved in destroying capitalism your song and dance online is little more than performative penance for social acceptance from a group of strangers who don’t pay your rent – unless of course you’re all part of a social media mutual aid commune. In which case nothing I write is for you.
You’re either a capitalist or a consumer.
You’ve already surrendered to capitalism and every complaint you have against it is just the whimpering tantrum of a child that doesn’t want to go to school. Unless you’re willing to destroy the school, shut up, get dressed and let’s go.
Hear me and hear me good: inside of a capitalist structure there is nothing wrong with wanting to do well for yourself. We are, after all, living in a material world.
Lots of people make money online and it’s OKAY to want to get in on that. Everyone who’s already online consistently works to make their business grow – from your favorite Bravolebrity to that one grifter you’re afraid to unfollow on Bluesky. (Listen, a lot of work goes into convincing people that you can not help yourself. Conwork ain’t easy, even when you’ve been at it almost a decade.)
You’re either the buyer or the seller. And if you want to make real money online the absolute easiest thing to sell is information.
Everything is information.
Every link you share spreads it. Every website you spend 15 hours of screen time on is full of it. Information is everywhere, but the ability to think creatively or critically about information is in short supply.
And that lack of sharp and clever thinking is your opening.
It’s very on trend right now to hate AI. Everyone has a position, and I don’t care. If they’re not an AI hater, they’re an AI abuser. You know the ones: their email copy and social media text are filled with emojis for bullet points, and em dashes that give them away immediately.
So what’s a savvy freelancer, experienced business owner, or visionary designer to do?
Package your knowledge to sell.
Plain and simple. Write an e-book. Create a video series. Put together PDFs. Start a podcast. You’d be pleasantly surprised at how quickly you can get subscribers and buyers once you establish the VALUE in your knowledge.
You know how to draw, design, sew, or paint? You know how to edit videos? Do you build things, write things? Have you spent decades inside an industry that laid you off, or at a publication that shuttered its servers?
Cool, great. So you have knowledge. And some idiot somewhere is getting that knowledge in very sloppy bootleg packaging, when they could be getting it from you – a human being. If you hate AI so much, then go steal its job back. And if you like AI so much, position yourself as the cherry on top of its hot fudge messy-ass sundae. Promote yourself as an expert on it. Make money online by selling what you know best.
If you know useful, helpful things then share your knowledge.
There are legitimately tons of people already online who would actually pay you for it. Especially if you’ve already used that knowledge at a job for someone else. You have all the available tools right beneath your thumbs. So what are you waiting for?
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