A Serious Artist Has A Website
And by serious I mean someone who wants to be paid for creating. Someone serious about getting paid for their talent.
Are you a writer without a website? A designer without a portfolio? An illustrator, or videographer for hire, and you don’t have your own platform for showcasing your work and collecting payment?
If you’re having an interesting conversation and you tell people you’re a writer they’re going to ask you where they can find your work.
What do you tell people when they ask? Maybe you have lots of pieces online, or in various publications across websites. Do you tell people to google your name? Do you direct them to your social media profiles, or LinkedIn?
Is that effective? Does it help you reach more readers, or get more clients? Consistently?
Social Media Is A Promo Tool. Your Website Is How You Make Money.
Or maybe you have a linktree in your social bios. Of course! A Linktree is definitely a useful way to share a bunch of links at once. But at the end of the day its literally just a list. A bare minimum display of your work. Even if you color it or use cute fonts and emojis, a linktree gives no context to your material.
A website with your name on it is the best way for serious creators to ensure people buy their work and remember to hire them for future gigs.
When you have your own website you can automate the entire visitor experience, guiding your audience through your creations, and your personal story, ultimately leading them to take the steps that ensure you stay in touch – from incentivized email sign-ups, to one-click bookings and payments.
Your website is your digital billboard and safety net in an online world where users are increasingly disengaged and disillusioned with social media.
Your Website Is Where Your Creative Legacy Shines
There comes a point when you have to stop treating your work like a social media plea for reposts, and start moving from passion – like you’re building something you’re genuinely proud of.
A name. A career. A future. A legacy.
Your website is where all of the pieces finally come together. It’s more than some place to send people. It’s where you literally say to the world:
This is who I am. This is what I create. This is what I’ve built. And this is what’s coming…
Because you never know, your very next reader, client, collaborator, customer, or opportunity is already looking for someone exactly like you.
Your website makes sure they have no doubts when they find you.
You don't need more ideas. You need a plan.
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